Press Release Summary = A new arrival to the business class-only airline travel sector is set to hit the market by the end of the year. UK's Silverjet will fly twice daily from London Luton to Newark in New York.
Press Release Body = A new arrival to the business class-only airline travel sector is set to hit the market by the end of the year. UK's Silverjet will fly twice daily from London Luton to Newark in New York.
The average price of a return airfare will be $1,850 which is much lower than a typical business-class flight with British Airways or Virgin Atlantic at $5,750. There are also other companies which have recently entered the same market, E.OS and Maxjet.
E.OS owned by David Spurlock charges $4,825 return. Their fleet consists of 48 seated Boeing 757s. Maxjet's rates however are very similar to those proposed by Silverjet which will have 100 seats in its fleet of Boeing 767s.
Silverjet are targeting the small to medium size businesses as well as corporate clients looking to save money. At the current capacity of two million passengers flying between London and New York a year, Mr Hunt, chief executive of Silverjet, believes they will only need a small share of the market to remain financially viable.
Silverjet plan on increasing their fleet from the current number of two to ten, introducing an additional four routes of which three will be outside of North America. In the case of any mechanical problems passengers will need to be re-booked with other airlines and relocated from Luton to either Gatwick or Heathrow.
Silverjet are certainly not short on experience, Peter Owen is Silverjet's chairman, the former director of operations for British Airways, its operations director Peter Evans held the same position for 10 years at Virgin Atlantic and John Bavister Silverjet's finance director was involved with Thomas Cook for 16 years.
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